In this edition of Mastering Video Commerce, we’ve explored the latest trends and innovations and AI Shopping Guides.
Plus, insights on why multi-channel video streaming is a must, live commerce trends and tactics, video marketing resources, top podcast episodes, and how you can get 20% off your subscription with Vimmi.
TOP 4 VIDEO COMMERCE STORIES
1. Meta’s New Holiday Ad Features
Meta has rolled out new ad updates for the holiday season, including easier discount code application, updated reminder ads, and in-store promotions.
These updates, integrated with AI-enabled Advantage+ shopping campaigns, allow for creative diversification and greater campaign efficiency.
Highlight Promo Codes
Advertisers can now highlight promo codes in ads to simplify discount application and boost purchases. New tools will feature promotions more prominently, including first purchase offers and personalized discounts, also available on Instagram Reels.
Reminder Ads
Advertisers can use reminder ads to inform users of events, launches, or sales. These ads can now drive users to mobile apps for easy in-app purchases and frequent offer notifications, boosting demand for seasonal sales by informing users about deal timings.
Site Links
Businesses can now include multiple links to different landing pages in a single Facebook ad, making it easier for people to find what they’re looking for.
For example, a beauty brand could show an ad for different product categories like skincare, makeup, or fragrances. With this feature, customers can click directly to the category they’re interested in, all from one ad.
Omnichannel Approach
Businesses will have more ways to reach customers during the holidays. Meta is testing a feature that lets advertisers show ads to people who are likely to shop in-store and highlights nearby store locations. This will help customers plan visits easily.
It’s part of a broader campaign tool that already lets advertisers optimize for online sales, but now adds in-store shopping to the mix for a seamless experience across both channels.
Ads targeting travelers
To help businesses connect with tourists, shoppers, and visitors during the holiday season, Meta is launching a new ad feature. This allows businesses to target people who show interest in a specific location.
For example, if someone is planning a trip and browsing for activities in a particular city, they might see ads from local businesses aiming to capture holiday shoppers. This new approach helps businesses reach potential customers in a more targeted way based on their travel plans and interests.
Read more here.
2. TikTok Shop Collaborates with British Beauty Council for Beauty Week
British Beauty Council for British Beauty Week has partnered with TikTok Shop to help British beauty brands succeed in social commerce. This partnership aims to leverage TikTok Shop’s LIVE shopping experiences, which have proven successful for both major brands and small businesses. The initiative will highlight the importance of representation and inclusion in the beauty industry.
TikTok Shop will host events and panels featuring experts to provide insights on maximizing success in social commerce.
TikTok Shop will host a LIVE event, a panel discussion, and share best practices and strategies for LIVE shopping for success.
The annual British Beauty Week, which began on October 23 in London, focuses on the theme “A Beauty Industry that Looks Like You,” highlighting representation and inclusion in the beauty industry. The event will wrap up on October 27.
3. Amazon Introduces AI Shopping Guides
Amazon has introduced AI Shopping Guides to enhance the shopping experience by simplifying product research and recommendations using generative AI.
These guides are available on the U.S. app and mobile website for over 100 product types, offering educational content and customer insights to help users make informed purchasing decisions. The AI Shopping Guides utilize Amazon’s generative AI models, like Amazon Bedrock, to provide up-to-date and relevant information, making the shopping process more efficient.
AI Shopping Guides integrate with Rufus, Amazon’s AI-powered shopping assistant, for additional shopping help like answering further questions during product research and shopping.
The guides aim to improve the user experience by reducing research time and providing personalized product recommendations.
Amazon’s AI Shopping Guides can significantly benefit retailers and sellers in several ways like, increased visibility, upselling, and cross-selling ultimately boosting sales.
4. TikTok Revamped Subscriptions Aiming to Boost Creator Monetization
TikTok’s revamped “Subscription” feature allows creators to offer various tiers of exclusive content to subscribers in select countries, positioning it as a competitor to platforms like Patreon and YouTube. These initiatives reflect a broader shift towards subscription-based revenue models, which are growing faster than traditional sponsored content. Subscriptions are increasingly important for creators, especially those with large followings, as they seek sustainable income streams and deeper fan engagement.
Creators on TikTok can customize Subscription packages with three tiers to suit their style and community needs. The benefits include:
- Private Communication Channels: Access to Sub Space, chats, comments, and messages for direct subscriber interaction.
- Exclusive Content: Videos, LIVEs, and notes visible only to subscribers.
- Community Identifiers: Unique stickers for LIVEs and badges on profiles and comments to reflect the community identity.
- Customized Perks: Options like performance requests, Discord roles, shoutouts, LIVE topics, or custom perks tailored by the creator.
TOP PODCAST EPISODES
Driving E-Commerce Growth at Puma with Christopher Baird
Christopher Baird from Puma discusses the success of Puma’s South African eCommerce platform launch, how they managed supply chain challenges, and the role of data analytics and AI in understanding customer behavior. He emphasizes the importance of omnichannel strategies, operational efficiency, and finding the right partners for business growth.
Watch it here.
Video Commerce Trends Explained with Eitan Koter
In “It’s Marketing’s Fault,” Eric Rutherford and Eitan Koter 🎙️ explore how TikTok revolutionizes e-commerce with shoppable videos, impacting Gen Z and millennials. They discuss the effectiveness of authentic, short-form videos in boosting engagement and offer strategies for brands to integrate social media and e-commerce seamlessly.
VIDEO COMMERCE RESOURCES
Creative Expert Course by TikTok
TikTok’s Creative Expert Course is designed for all skill levels, from beginners to pros, it covers creative inspiration, production best practices, and campaign analysis tools, providing comprehensive knowledge.
5 Shoppable TikTok Video Formats That Drive Sales
Learn how to use TikTok’s interactive features to create top 5 types of shoppable videos that engage your audiences, drive conversions, and increase brand visibility.
TRANSFORM VIDEO VIEWS INTO DIRECT SALES
Boost Your Video Marketing with the Vimmi Video Commerce Platform
Your marketing isn’t hitting like it used to.
It’s time to try something new.
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→ No need for specialized teams.
Embed live shopping and shoppable videos into your site, social media networks, marketplaces, and affiliates. Manage everything in one console without extra developers.
→ Collaborate with influencers seamlessly.
Vimmi makes it easy to collaborate and manage influencers and content creators.
→ Convert video views into direct sales
Leverage social commerce to allow users to discover and purchase your products directly within their favorite social media apps and marketplaces like Facebook, Instagram, TikTok, Pinterest, YouTube, Amazon, and Twitch.
→ Focus on results, not tech headaches.
Vimmi handles video management, storage, and streaming in any capacity. We already serve million of users every day, you stay focused on driving sales.
→ Consistency is key.Keep your content authentic and consistent. Watch your sales take off!
Check out this 3-minute video to learn more 👇.
Yes, it is a 3 minute video, not a 30 second video. The devil is in the details, and there are a plenty of things to cover.
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