Video: How Can Better Data Improve the End User’s OTT Experience?

Video: How Can Better Data Improve the End User’s OTT Experience?

Video: How Can Better Data Improve the End User’s OTT Experience?

NBC News Digital Director, Product Management Joshua Kinberg discusses how to leverage better data reporting in personalizing the OTT UX in this clip from OTT Leadership Summit at Streaming Media East 2019.

Sourced through Scoop.it from: www.streamingmedia.com

Again, analytics and marketing are critical for better user experience, and ultimately, a profitable OTT platform