Parks Associates: Free Trials Influence Over Half of OTT Video Service Subscriptions

Parks Associates: Free Trials Influence Over Half of OTT Video Service Subscriptions

Parks Associates: Free Trials Influence Over Half of OTT Video Service Subscriptions

New Parks Associates research finds that over 50% of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their subscription decision.

Sourced through Scoop.it from: martechseries.com

A free trial is a key feature in OTT selection. 

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