The Role of UGC in Ecommerce Marketing

User-Generated Content, commonly abbreviated as UGC, is the digital lifeblood of modern ecommerce. UGC refers to any content that is created and shared by users or customers rather than the brand itself. This type of content can take various forms, including product reviews, ratings, customer photos and videos, social media posts, and more. It is […]

How to Improve E-commerce Customer Experience

Online shoppers have more options today than ever. To retain your customers and make them buy from you regularly, you must create an unparalleled customer experience.  67% of customers stop buying from a brand after a bad customer service experience. However, 72% would tell more people about your brand if they received a good customer […]