What is Live Commerce and How Is It Shaping E-Commerce?

As the e-commerce landscape continues to evolve, one of the biggest recent trends has been the rise of live commerce.Live commerce, or live shopping which combines streaming video with e-commerce, is revolutionizing the way consumers shop. What is Live Commerce? Live commerce is the fusion of online shopping and live streaming.It’s the process of selling […]

The Role of UGC in Ecommerce Marketing

User-Generated Content, commonly abbreviated as UGC, is the digital lifeblood of modern ecommerce. UGC refers to any content that is created and shared by users or customers rather than the brand itself. This type of content can take various forms, including product reviews, ratings, customer photos and videos, social media posts, and more. It is […]