How Canvas Beauty Pulled Off $1M in 3 Hours on TikTok Live: A Social Commerce Case Study
First 6 hours, then 3 hours. That’s all Stormi Steele needed to make $1m in sales during her livestream. I break down key points that helped her achieve success in this social commerce case study.
The Rise of Social Commerce and Its Impact on Holiday Sales
Social commerce is key for the 2024-25 holiday season. Brands must use smart pricing and personalized tactics to attract budget-conscious shoppers amid fewer shopping days and rising consumer debt.