Vimmi’s emerging MEC tech driving MNO video ambitions – Vimmi is in the news in “Faultline Online Reporter”!
Israeli software outfit Vimmi claims to have reinvented the CDN as we know it, through the development of multi-access edge computing (MEC) technologies and machine learning algorithms – primarily aimed at telcos striving to reduce bandwidth for mobile-delivered video.
Vimmi was a new name on the radar of Faultline Online Reporter at TV Connect this week, where Founder and co-CEO, Eitan Koter, explained that the company has built a system for analyzing multiple parameters within a network, such as congestion, geographical location and type of platform, to learn about the network and decide how and where to serve video chunks.
Technologies such as MEC, based on the ETSI (European Telecommunications Standards Institute) standard, or something like Cisco’s Fog Computing, are ways to distribute cloud services widely and bring them close to the users. The distributed topology reduces latency and backhaul costs and improves responsiveness and QoS for users.
CDN prices are crashing, but are still expensive in the grand scheme of things with the increasing prevalence of high-bandwidth formats. Viewing experiences such as AR and VR will benefit hugely from cloud computing services at the edge, and there are prospects to integrate these with other future technologies including network slicing, software defined networking (SDN), and network virtualization.
Alongside Vimmi’s CDN services sits its cloud-based content preparation suite for encoding and transcoding video in multiple formats. It also has a VoD Media Management Suite which supports metadata insertion and can categorize and define geo-blocking. Vimmi also provides a CMS inherited via an off the record acquisition, and works with most major encoding firms too.
Vimmi offers a pay-as-you-go model to operators, where its own CDN can sit on an operator’s existing hardware and/or wireless infrastructure.
As with CDN industry giant Akamai, Koter noted that Vimmi has also developed UDP multicast technologies which we were told are ready to be deployed at a customer’s request. Koter agreed that there is a trend towards delivering content over the internet using fixed bit rate methods which are more reliable than ABR, and are particularly helpful for cellular network operators. Koter added that Vimmi also sells data back to the likes of Akamai – having gained valuable insights from sitting its software in the network.
Vimmi was awarded a $900,000 fund from the Binational Industrial Research and Development Foundation (BIRD) earlier this month, in partnership with Texas-based mobile network OEM TechMahindra. Vimmi has combined its mobile video CDN technologies with TechMahindra’s radio network information service analytics, which claims to reduce mobile backhaul by between 70% and 90%.
SVP for network services at TechMahindra, Peeyush Goyal, commented on the funding: “mobile edge computing is an emerging standard that helps mobile operators to meet the growing consumer demand for economical, high-quality video experiences. “By integrating Vimmi’s video-aware mobile delivery network with our radio network information service analytics, we are able to deliver a breakthrough service in mobile-video transport performance.”
Koter said his company competes with the likes of Kaltura and PCCW, although he claimed these particular examples lack the CDN component which is what makes its offerings so appealing to telcos, by reducing network latency.
Vimmi claims to be able to produce a PoC to any operator within a week and says that by 2019, 62% of all internet video traffic will cross CDNs, 80% of all internet traffic will be video, 70% of IP VoD traffic will be HD, and the total share of non-PC IP traffic will be 67%.
Vimmi’s customers currently include Viasat, Israeli MNO Pelephone, Cellcom TV also in Israel, and MX1, the merged entity of RR Media and SES Platform Services.