Operational analytics: The key to service assurance and consumer experience management
With increasing use of video, constant grade-my-paper/ data streams, and soaring customer expectations, operators and content providers are living in a very proofreading precarious world, with customers ready to jump ship at the first sight of trouble. Price wars are also driving down profits, meaning that Quality of Service (QoS) is increasingly critical to differentiation in a crowded market. Gone are the days when operators simply needed to provide reliable video services and quality content; now, data is king. A transformational shift in service assurance has become crucial to competitiveness.
Network failures and service degradation have a huge impact on profits, productivity and reputation. In today’s world of social media, the voice of one unhappy customer travels far, so problems must be fixed quickly. Yet a lack of real-time visibility into network operations is hindering operators’ ability to act, and means that they’re unable to effectively manage costs in their environment. This impacts directly on profits as Total Cost of Ownership (TCO) rockets. To remain competitive, operators need to find a way of driving down costs, while improving QoS.
Vimmi analytics and reporting tools enables operators and content providers to access critical real time traffic and usage information broken out by region, node, account, request, video stream, viewing model (VOD/live/playlist) and platform. The system provides all information needed to optimize resource utilization, traffic patterns and account policies.
Reporting on CDN historical performance and trends is based on data from monitoring systems and the CDN core. Parameters include storage utilization, service availability and load. Operators may monitor and manage log processing and track object distribution statistics. Information about all internal processes is presented clearly, enabling operators to keep constant tabs on system performance.